This past week Kelly Weppler and I attended the SCORE Women in Business Breakfast at The Center Club in Costa Mesa to share our Natural Skin Care Line.
It is always exciting to spend time with such an incredible group of Women Business owners.It is the first event like this that we have participated in. Up until now, most of our sales and exposure have been based upon word of mouth. We tell a friend or family member about our product line, give them a few samples, and when they run out of those samples, they order the product. Because our products really do work, we have been fairly successful with this business model.
Kelly suggested we try to get the word out to more people, and we picked the SCORE Women In Business Breakfast to be our pilot outing. We were thrilled. The response to our product was enthusiastic. The women we met were intelligent and inspiring. We took the time to listen carefully to the speakers and presenters at the Women In Business Breakfast, and Bonne Foi was proud to be a part of this group of Professional Business Women.
They say in networking and in social media, it is important to know who your target audience is. The difficult part for us is our product benefits anyone who uses it in someway. Bonne Foi’s product line is used by men, by women in the 20’s and 30’s, and it produces great results for both men and women in the 50’s and 60’s. Faced with too many options, we decided that for our first event, we should focus on this group, and we are glad we did. There is so much one can do via social networking, advertising, and word of mouth, but nothing beats meeting new people face to face and sharing your enthusiasm with them. Bonne Foi will be doing more of this in the future. For those of you we met at the event, thank you for stopping by.
For those of you we have not met yet..we look forward to meeting you. 